"Proposition 2: A strategy has a single, coherent focus. "
Contact the Author
Hi, I’m Geoff Chamberlain, author of Understanding Strategy. The book’s subject presented some complex challenges in a range of areas, and as a result it took a long time to write. I won’t go into all that here, but if you are interested in the theory of strategy—or in its practical applications—I would be pleased to hear from you. If you wish you can email me at geoff.chamberlain@understandingstrategy.com and we can discuss any issues you have with the book itself, with strategy theory in general, or with specific applications of the theory in practice.

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